Going Green: Theory of Reasoned Action Application to Examine the Consumer Intention Through Mediating Role of Green Technology Beliefs

Technology usage has increased enormously in recent decades by different organizations to meet the consumers' growing demands. growth contributed high energy consumption and overutilization of natural resources, which caused environmental deterioration. The awareness eco-efficiency sustainable environment accelerated worldwide. Industries developed countries have implemented green technologies their objectives. Developing also follow same footprints endorse organizations, including banking sector, adopt technology. Therefore, present study focused on analyzing determinants that lead successful adoption technology Pakistani sector. A survey conducted amongst branch managers working banks. Findings revealed subjective norm, belief, knowledge, attitude plays a significant role positively influencing intentions towards